IPOXIC was born in Dahab, on the shores of the Red Sea, where freediving is not just a sport – it’s a way of living. Between the silence of the Blue Hole and the desert wind, we learned that depth is not measured in meters, but in the ability to find stillness within movement.
This philosophy shaped a community that grew around Dahab and the Red Sea: athletes, instructors, travelers, ocean lovers, and anyone who has felt the transformative power of a single deep breath. From that same mindset, IPOXIC emerges- a clothing brand created by freedivers, inspired by the values that define our community: awareness, simplicity, connection, resilience, and respect for nature.
Minimalist. Technical. Unisex.
Designed in the Sinai desert and tested by people who breathe differently.
Miguel Loxano
Co-Founder of Ipoxic
Miguel Lozano is one of the most recognized freedivers in the world. With over 15 years of professional experience, he has set multiple national records and earned two silver medals at the World Championships in Free Immersion (FIM) and Constant Weight No Fins (CNF), reaching depths of up to -122 meters.
Beyond his athletic career, Miguel is a seasoned instructor and educator, running training centers in Spain, Egypt, and Indonesia, where he coaches freedivers of all levels. His deep connection with the ocean has led him to collaborate with major sports brands, media outlets, and ocean-related awareness projects.
Now, he embarks on a new chapter with the launch of Ipoxic, a brand created together with his partner Pascal Berger, with the vision of reaching not only the freediving community but also a broader audience aligned with a lifestyle rooted in depth, movement, and awareness.
Pascal Berger
Co-Founder of Ipoxic
Pascal Berger is an industrial designer and founder of OCTOPUS Freediving, one of the most respected brands in the global freediving industry. His innovative approach to technical product design has made OCTOPUS a benchmark for functionality, durability, and minimalist aesthetics in high-performance gear.
As a freediver, Pascal has achieved multiple national records for Switzerland in depth disciplines, including a personal best of -131 meters in Variable Weight (VWT). His background in both design and sport enables him to create products that truly meet the demands of the freediving community.
With Ipoxic, Pascal begins a new creative journey alongside his partner Miguel Lozano, with a shared mission to build a brand that goes beyond the freediving world and resonates with a broader community — people who value smart design, technical integrity, and a meaningful connection to nature
Ipoxic stands out for its technical focus, clean design, and strong commitment to sustainability
— a brand that blends performance, aesthetics, and purpose for those who live and breathe the ocean, both in and out of the water. Miguel and Pascal are also the co-founders of Dahab Freedivers, an international freediving school based in Dahab -Egypt, where the Ipoxic symbol was born on the shores of the Red Sea — inspired by the natural surroundings and the community.